Jointly organized by the China Council for the Promotion of International Trade, Beijing Sub-council, Chinese Association of Refrigeration, China Refrigeration and Air-conditioning Industry Association, the 23rd International Exhibition for Refrigeration, Air-Conditioning, Heating and Ventilation, Frozen Food Processing, Packaging and Storage (China Refrigeration 2012) is scheduled to be held from April 11 to 13 at New China International Exhibition Center in Beijing.

Established in the year of 1987, China Refrigeration Expo. has completed 22 sessions successfully in 25 years. With a record-breaking exhibition area of 92.7 thousand square meters this year, it has become one of the biggest exhibitions in the refrigeration, air-conditioning, heating and ventilation industry in the world. More than 1100 participating manufacturers from over 30 countries and regions along with over 30 participating industry organizations from countries such as the United States, Germany, and South Korea are likely to attract more than 50 thousand visitors and customers representing over 100 countries and regions around the world.  

Innovative Development, Energy Saving and Emission Reduction, the theme and focus of the exhibition, showcases the importance and responsibilities of the refrigeration and air-conditioning industry in the implementation of the state energy saving and emission reduction strategy. Through the forum, seminars and more than forty technical exchange meetings, the exhibition will reflect the latest development and point to a future direction of the industry technology. The roadshow and roundtable on ozone climate technology jointly sponsored by the organizing committee and UNEP (United Nations Environment Program) are expected to draw attention from manufacturers, research institutes and media alike.

Highlights of China Refrigeration 2012:

I. Industry leading brand names and cutting-edge technologies make the exhibition a must-see for renowned industry players worldwide

With an exhibition area of 92.7 thousand square meters and the participation of more than 1100 manufacturers from over 30 countries and regions, the exhibition will serve as a gigantic platform for the sales and marketing of world famous brand names. The organizing committee has done everything possible to enhance the technical content, quality and therefore the value of the exhibition.

A variety of different technical exchange activities are arranged, including theme forum (1 general assembly meeting and 6 sessions of plenary meetings on special topics) and more than 40 technical seminars hosted by exhibitors, making the exhibition a vane in the technological innovation and development in China’s refrigeration, air-conditioning, heating and ventilation industry. The activity of the application and promotion of innovative product with a purpose of encouraging innovation and attracting visitors has received positive feedbacks and participation. Sponsored jointly by UNEP, the ozone climate technology roadshow and industry roundtable will set up a exhibiting pavilion to showcase the achievement, projects and introduce relevant policies by manufacturers and organizations in the promotion of substitute energy efficiency products with zero ODP or low to zero GWP, promoting the elimination of HCFC and the application of refrigerant substitute technology. The interaction between participating manufacturers and chief engineers group to facilitate a profound understanding of new technologies will shed light on production, study, research, exchange and the utilization of these technologies.

Specializing in both air-conditioning and refrigeration industry, the exhibition has put more emphasis on the promotion of technologies in refrigeration, cold-chain logistics, freshness preservation and other livelihood-related products, in addition to maintaining a steady growth in the heating, ventilation and air-conditioning industry. Its focus on food safety and cold-chain matching technology and equipment has attracted many market leaders in cold-chain logistics. 

II. A clear theme of the exhibition demonstrates industry responsibilities

China has become indisputably the world’s largest refrigeration and air-conditioning equipment manufacturer and the second largest consumption market. According to The White Paper on the Energy Efficiency Status of China’s Energy-Consumption Products (2011), the refrigeration and air-conditioning equipment have consumed approximately 20% of China’s total electricity generation, indicating how critical the industry is with regards to achieving the target of energy saving and emission reduction laid out in the “12th Five-year Plan”. Under the theme of Innovative Development, Energy Saving and Emission Reduction, the exhibition has intensified the efforts of promoting green, energy saving and environmental protection philosophy and an sustainable development, symbolizing a strong sense of social responsibility compatible with a world-class industry-specific exhibition.

Innovative development is the key in achieving the energy saving and emission reduction and is a driving force for sustainable industry development. Government officials will be invited to deliver speech in the theme forum on the introduction and interpretation of state energy planning and energy saving policies under the 12th Five-year Plan. Meanwhile, the presentations by industry experts on industrial heat recovery and food cold-chain logistics technology application will provide guidance for the technical innovation in the industry.

III. Innovating organization, providing more interacting activities, and enhancing value of the exhibition

As a long-sought goal, China Refrigeration Expo.’s effort to enhance its level of internationalization has been widely recognized and well received by more than 30 international institutions and industry organizations. It has established strategic partnership and signed intellectual property right protection agreements with world leading exhibitions from major industries, which have committed to participating in the other party’s exhibition.

New media has played a role in increasing the publicity of the exhibition. Based on the principle of professional operation and formalized service, the exhibition keeps improving on “superior services”. “365 days of China Refrigeration Expo.” on the Internet provides a seamless connection among visitors, participating manufacturers and the exhibition. A full-scale publicity coverage including outdoor advertisement, Exhibition Newsletter, Press Center during the exhibition, all-round coverage by more than 60 professional medias worldwide etc. In addition, messages are delivered to more than 100 thousand target customers by Sina weibo, Electronic Newsletter and regular distribution of exhibition emails, through the internet, weibo, exhibition electronic news system and news on participating manufacturers’ new products. 

Intensify the efforts of organizing participation by high-end world-wide potential customers. In addition to encouraging a pre-registration, arranging free shuttle buses in key design institutes, colleges and universities, organizing overseas buyers group, inviting chief engineers from architectural design institutes, this year, group visitors by chief engineers from refrigeration design institutes and VIP group visitors in real estate development are organized. Workshops on technology applications and interaction with exhibitors are also arranged.

China Refrigeration 2012 will convey to the world a message of confidence, strength and creativity of China’s refrigeration, air-conditioning, heating and ventilation industry.

We look forward to seeing you at China Refrigeration 2012 in Beijing!